Gucci Where My Heart Beats Eau de Parfum 50ml

£148.00 £185.00
By Gucci
Description

Where My Heart Beats eau de parfum is a hypnotising fragrance from Gucci's haute perfumery line The Alchemist’s Garden, led by white peony accord.

Indulge as the floral bouquet opens up, unveiling itself layer by layer with luscious notes of white peonies over violet leaves and smooth white musk - this enchanting fragrance has been formulated to be layered and blended with other pieces from the collection, allowing you to create a unique and personalised signature scent.

  • 50ml
  • Eau de Parfum
  • Part of The Alchemist’s Garden collection
  • Floral fragrance
  • Top Notes: White Peony Accord
  • Heart Notes: Violet Leaves Accord
  • Base Notes: White Musk
  • Housed in a vintage apothecary-style white lacquered glass bottle with gold-tone lettering and cap
Made by Coty for Gucci Where My Heart Beats, is the first globally distributed perfume to use 100% carbon-captured alcohol. This alcohol is produced from industrial carbon emissions and converting it into ethanol.  LanzaTech's technology captures carbon emissions and transforms them into alcohol suitable for use in fine fragrances. This launch marks a shift from the previous "mass balance" method of mixing traditional and carbon-captured alcohol to using 100% carbon-captured alcohol for the first time in a globally distributed fragrance. This process recycles carbon emissions, uses less water, and reduces the need for agricultural land compared to conventional alcohol production methods. 

- We donate 1% of your purchase to 1% FTP

Good Causes

Gucci Equilibrium

Gucci Equilibrium is our commitment to generate positive change for people and our planet.

Powered by creativity and collaboration, we are reducing our environmental impact and protecting nature, while also prioritising inclusivity and respect, so that everyone in our global #GucciCommunity is free to express their authentic, diverse selves.

As we approach our 100th anniversary, we are moving forward into the coming decades with an ongoing commitment to reinforce our culture of purpose, demonstrating our values through innovative pathways towards social and environmental sustainability.

Gucci Equilibrium unifies the principles we uphold and the actions we pursue to treat our world and each other better, for our collective future.