Adidas 4DFWD x Parley Shoes
Futuristic running shoes made in part with Parley ocean plastic.
This shoe re-imagines plastic waste by turning the problem into performance. It's coded to move you in one direction only: forward. A precisely positioned adidas 4DFWD midsole guides your feet and reduces impact for a smooth ride, while a Continental™ Rubber outsole supports every stride with extraordinary traction.
The yarn in the upper contains at least 50% Parley Ocean Plastic and 50% recycled polyester
Pictured is the Non Dyed / Silver Violet / Impact Orange colour variant.
Parley for the Oceans
Everything starts with inspiration. Therefore every Parley is a curated gathering with a dedicated topic, presented by Parley Speakers to a carefully selected audience. The talks are meant to give an overview of the State of the Oceans in general, to present a specific cause, and to get the support for a related initiative or project.
Once there is serious interest to support the cause and collaborate, or to join an existing project or initiative, the Parley team helps to get things moving by developing an individual idea or concept, connecting potential partners, and moderating the collaboration process. We shape ideas from conception to reality, from a good intention to the finalisation of an agreement and actionable strategy.
The signature on an agreement is the official kick-off for each partnership and project. The Parley team supports our collaborators by translating needs and ideas to each partner, managing expectations and keeping the partners on track with a realistic roadmap. The success of a collaboration lies in its implementation. We measure our progress by what we achieve together, our impact.