MoEa GEN1 Smiley x MoEa
Description
😊 Take the time to smile !
Discover our collaboration with Smiley. This will make you look on the bright side! So are you ready to take part in this journey toward smile and positivity?
🐶 Vegan Credentials
MoEa GEN1 are proudly accredited VEGAN by PETA. This accreditation confirms the entirely cruelty-free nature of GEN1, assuring that no animals were harmed or exploited in the making of these sneakers.
🤝 Versatility at Its Core
GEN1 is the chameleon of fashion: from casual strolls in the park to impromptu urban adventures, they seamlessly adapt to every occasion. They are the go-to choice for those who value adaptability as much as aesthetics.
🌿 Low Carbon Footprint
Study by certified agency FairlyMade shows that the production of GEN1 emits 6.89kg of CO2, which is on average 78% less compared to an equivalent animal leather sneaker.
COMPOSITION:
A combo of 2 biomaterials: CornSkin and AppleSkin
Handcrafted in Portugal, Guimarães:
• Upper:
- White, Blue, Green, Yellow: 43% corn polyols + 26% FSC viscose + 31% polyurethane, made in Italy
- Purple: 26% apple + 38% polyurethane + 20% polyester + 16% cotton, made in Italy
• Sole: 30% recycled rubber sole + 70% rubber
• The sole is strong and sewed to the upper
• Lining: 75% bamboo & 25% polyester
• Laces: 100% organic cotton laces
This model has been audited and certified:
• Peta Approved VEGAN
• USDA bio•preferred
• Low Carbon Product
This item also forms part of a collaborative project called Future Positive® which is a sustainability initiative by Smiley®, with the mission and mantra to make different and make better with their partners and licensees. It aims to deliver on the United Nations SDG Goal 12: responsible production and consumption by making more responsible and sustainable products for you and the planet.
MoEa - which stands for Mother Earth - prides itself on making trendy plant-based sneakers out of fruit and biomaterials. The vegan brand was cofounded in 2021 by Achille Gazagnes and Benoit Habfast. Best friends, business partners, environmental enthusiasts these two have worked together since their early twenties. Bio-based, Vegan, Eco Design and Made in Europe are key attributes of this brand.
PETA
The People for the Ethical Treatment of Animals (PETA) Foundation is a charity dedicated to establishing and protecting the rights of all animals.
Like humans, other animals are capable of suffering and have interests in leading their own lives; therefore, they are not ours to use – for experimentation, food, clothing, entertainment or any other reason. PETA and our affiliates around the world educate policymakers and the public about cruelty to animals and promote an understanding of the right of all animals to be treated with respect.
PETA works through public education, research, legislation, special events, celebrity involvement and protest campaigns. PETA believes in non-violence and does not advocate or support actions in which anyone, human or non-human, is harmed. PETA is a charitable organisation that works to educate the public about the horrors of cruelty to animals through peaceful means.
