The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool and help to support and grow the wool industry. Run by a coalition of industry groups convened by His Majesty King Charles III, when he was The Prince of Wales, the Campaign works to engage consumers through exciting fashion, interiors and artisan activities centring around Wool Month each year.
The global endeavour initiated by its Patron, in order to raise awareness about the unique, inherent natural, renewable and biodegradable benefits offered by the fibre in everyday life. And importantly, that wool not only biodegrades in soil, adding nutrients back to the earth, but it also biodegrades in the ocean and water and therefore leaving no impact on the planet with microfibre and plastic pollution.
The Campaign for Wool is jointly funded by some of the world’s largest woolgrower organisations including British Wool, Cape Wools, New Zealand Campaign for Wool and The Woolmark Company.
