Ferrari Luce
After 78 years of racing heritage, this week, Ferrari launched its first fully electric vehicle, Ferrari Luce.
For Ferrari, this has been a long road to production, and we love them for it.
Over 60 patents have been applied for in its ground-breaking production innovations. The cutting-edge engineering has produced the 2.5s 0-100km/h, 310kmh top speed, 1,000cv power and 530km range Ferrari Luce.
Mindful of Ferrari’s heritage and DNA they enlisted the design support of Sir Jony Ive and Marc Newson from the creative collective LoveFrom. An appropriate radical departure from the likes of Pininfarina for this project.
The interior is in our opinion, amazing, with incredible features that you wouldn’t expect to see in an EV. It’s impressively roomy. The exterior has caused controversy, but who cares? Luce has a drag coefficiency lower than any previous road-going Ferrari at 0.254 drag coefficient.
The €550,000 price tag will not faze true Ferrari aficionados!
The Link to The Climate Crisis
We all know that CO2 is a primary driver in global warming which is causing the climate crisis.
According to a European Parliament report Dec 2024, Passenger cars are a major polluter, accounting for 61% of total CO2 emissions from EU road transport. So the move to EV couldn’t come soon enough.
Ferrari consistently said for years that it would never launch an EV so their bold move this week is to be applauded. When a sector leading aspirational brand like Ferrari makes this move they deserve praise.
Ferrari shares dropped by up to 8% in Milan and over 5% in New York following the unveiling of the Luce but again, who cares? The price will recover undoubtedly -it's just short-term capitalism trying to put a value on design appeal with little understanding of Ferrari’s ambitions.
By the way, Porsche too have been working on green hydrogen eFuel initiatives for years.
When brands like Ferrari are making bold moves, they should be supported by Governments to help combat the climate crisis and pollution. As an example, in London UK, the controversial ULEZ (Ultra Low Emission Zone) has helped to reduce pollution (NO2) by 27% and encouraged drivers to switch to more efficient vehicles, so CO2 is down by 1% and car volume down by 100,000 cars per day.
Governments need to take long-term national views of at least 20 years and implement a greenhouse gas reduction / green energy growth strategy that supersedes any short-term Political party which happens to be running the country at the time. China, although not a democracy, is a good example of how long-term national ambitions can be achieved. Europe is too short-term.
According to the European Environment Agency (EEA) between 2019-2024 the average CO2 emissions of all new passenger cars registered in Europe fell by 28% driven by the switch to EV’s. In 2025 the growing fleet of EV’s on European roads has saved 20 million tonnes of CO2.
Ferrari have joined the EV ranks and in so doing, support these impressive reduction figures, which will make a contribution to minimising the climate crisis.
Forza Ferrari!! 💚🤍♥️
(Header Image: Ferrari Luce 2026 © Ferrari S.p.A.)
#MinimiseOurHumanFootprint
©Ateliers Verts Ltd. 2026
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