There are many bright ideas out there and many exciting projects that have the potential to make a difference for the environment. But they need our commitment and collective effort to be realised. We can do a lot, but together we can do more.

In 2019, we founded the Arctic Fox Initiative; a collaboration between Fjällräven and you. Funded through the purchase of select Fjällräven products, the Arctic Fox Initiative awards several non-profit organisations with grants each year. The organisations chosen must have the goal of protecting our environment or inspiring people to spend time in nature.